Client:

Ambassador Toys

Project:

TV

Challenge:

Lead Creative Direction, Brand Strategy, Copywriting, Video and Editorial Production. Generate awareness; communicate new brand messaging, and drive store traffic to store locations in San Francisco and Palo Alto without showing any toys.

Results:

This geo-targeted TV campaign ran in San Francisco and key cities on the peninsula. This was part of a multimedia effort that helped bolster Q4 sales and beat Christmas sales expectations during the worst recession since the Great Depression.