Geoff J Skigen

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Ambassador Toys

Client:

Ambassador Toys

Project:

Java Sleeves

Challenge:

Generate awareness and drive traffic to the Embarcadero Center store location. Sales were off and work force in and around the Embarcadero Center were not patronizing the store.

Results:

After targeting key coffee shops within five blocks of the store location, the branded java sleeves with a discount drove consumers into the store and lead to an increase in sales by 25%.