CLIENT:

BlackBerry

PROJECT:

Experiential

CHALLENGE:

The tech industry recognizes BlackBerry as a cybersecurity company. As an automotive acoustics player? Not at all. Yet. This effort is the first step to drive awareness and generate consideration for BlackBerry QNX acoustics to a key audience of a handful of people who develop acoustics systems at the world’s top automotive companies. The typical sales cycle for this technology is around five years

SOLUTION:

Develop a branded, integrated marketing campaign around the considerable investment BlackBerry has made–and is committed to for the foreseeable future in the automotive acoustics space. Specifically, they created the world’s first 100% software-based platform that can support every automotive acoustics team on the planet–saving time, cost, and reduces the footprint and weight of current acoustics systems. This campaign spans video, social media, event, and a sales tool kit.

RESULTS:

Metrics available shortly.