Client:

Blue & Gold Fleet

Project:

Web Site, Branding

Challenge:

Lead Creative Direction, Brand Strategy, Copywriting and User experience. Rebuild the Bay Area's largest tour operator global facing web site. There was no real existing brand. Differentiated client from competition and told their story. It was a complex project that involved affiliate business partners, ticket sales, an active calendar and more.

Results:

Increased ticket sales by 15% Year over Year, eased user experience and successfully distinguished themselves from primary and secondary competitors.