Client:

Citrix

Project:

Out of Home (LAX Airport)

Challenge:

Citrix was a sponsor of the Wall Street Journal’s D. Live event in Los Angeles, where they hosted a VR simulation of a rocket launch, showcasing how Citrix’s virtual apps and desktops helps their client Vector (an aerospace company) communicate critical information back to various parts of the organization that monitor and control rockets during launch.

Results:

This ran in LAX executive lounges and key placements around LAX. The videos generated awareness for key decision makers attending the WSJ event and drove notable foot traffic to the Citrix booth and roundtable discussion.