CLIENT:

Independent Film Channel

PROJECT:

TV

CHALLENGE:

Lead Creative Direction, Brand Strategy, Copywriting, Video Production and Editorial. Communicate the original film making IFC offers as an entertaining and valuable alterative to the predictable Hollywood movies that recycle the same plot, characters and themes over and over.

RESULTS:

Aired nationwide. Winner of IFC’s Media Lab “Best Spot” award and the National Comedy Convention's "People's Choice" award.