Geoff J Skigen

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Michelin

Client:

Michelin

Project:

Web Site

Challenge:

Lead Copywriting. Michelin needed a new page within their existing web site to support their new PAX tire technology. There was more technical and detailed information than could fit on the single web page.

Results:

Brand consistency was maintained. Distilled volumes of technical information into a concise, easy to digest read for the target audience.