Client:

Micro Focus

Project:

Unconventional Lead Generation Direct Mail

Challenge:

Lead Creative Direction and Copywriting. I.T. Directors rarely get to take lunch, so why not deliver a piping hot pizza from NYC to their desk just for taking a sales call with a Micro Focus Sales Associate? Sure beats sending them a post card or any other boring direct mail piece they receive on a daily basis.

Results:

Target felt heard and understood thanks to uncovered consumer insight. Sales call acceptance increased sales by 12%.