Client:

SF Landmark Sign & Display

Project:

Web Site

Challenge:

Lead Creative Direction, Brand Strategy and Copywriting. Develop a B2B web site targeting savvy production managers and creative directors. Without any brand legacy, few assets and a limited budget, distinguish the business from all competitors in what is seen as a parity industry.

Results:

Brand story, voice, tone, look and feel established, navigability improved and length of time spent on site increased by 30%.