CLIENT:

Subaru

PROJECT:

Web Site

CHALLENGE:

What truly distinguishes Subaru from everyone else? Their Symmetrical All Wheel Drive System. The problem is that most consumers don’t know the difference between one all wheel drive system from another. Nor do they understand how any system translates to safety, performance or comfort.

Subaru had a story to tell, but it needed to be simple, relevant and compelling.

RESULTS:

I took on this detailed, not so consumer friendly technical information and distilled it to an approachable and understandable story. Now consumers in nine countries across SE Asia can easily understand what Subaru’s Symmetrical All Wheel Drive is, why it matters and why Subaru is the best choice over the competition, including more expensive luxury cars. This site is also used at the car dealership level as an interactive sales tool on 70″ touch screens. Because the site just launched, it’s too early to report on any metrics.