Bio
After decades of executing effective marketing and creative campaigns in the ad agency and in-house corporate marketing world, I had a transformative scuba diving experience that shifted my priorities and career trajectory. In pursuing my Divemaster certification, I established an unshakable connection to the ocean. It’s this connection that led me to redirect my career towards sustainability, the Blue Economy, and marine conservation. I’m committed to do the greatest good for the greatest number of people and square miles of our planet. And I’m here to make a measurable difference in the world.
I'm a highly motivated and performance-driven person who makes things happen with joy and enthusiasm. I thrive at the intersection of mission-driven organizations committed to the health of our planet who value the power of marketing, branding, and storytelling. Specifically, startups, the Fortune 50-1000, NGOs, and nonprofits.
For more than 25 years, I’ve helped companies scale and grow successfully by distilling complex subject matter into strategic and effective campaigns that connect, engage, and impact a range of global audiences. I’m resourceful, tenacious, entrepreneurially minded, and lead by example. I’m not afraid to roll up my sleeves, take calculated risks, or make mistakes.
My expertise supports the mission and vision of leadership while boosting trust and efficient collaboration for cross-functional teams. The result? Greater awareness, engagement, and ROI, via consistent, distinctive messaging, building brand equity across every market sector I’ve worked in. All while leading with kindness, empathy, and a collaborative spirit.
I’ve worked with numerous global companies and several ocean conservation nonprofits on many successful global campaigns. In my last role at BlackBerry, I evaluated and reformulated existing communications strategies and messages that helped reframe the company. There, I broke through organizational silos, improved existing creative processes, and created over a dozen successful campaigns that increased recognition and elevated brand voice globally across many of their cybersecurity and IoT products. Here’s a few career highlights:
ACCOMPLISHMENTS:
Accenture: Supported sales teams to deliver a win rate of 88% for $10M-$1B deals with compelling brand narratives and integrated campaigns.
BlackBerry: Led creative for QNX Automotive launch into Software-Defined Vehicle Market, established brand voice, copy process, and copy style/guidelines for global messaging and integrated campaigns for cybersecurity and IoT products.
Cisco/AppDynamics: Developed most successful global brand campaign effort in terms of awareness, clicks, sales leads.
Citrix: Developed an engaging brand story for three distinct audiences to deliver an average time of 3:35 on website.
NONPROFIT COMMUNICATIONS STRATEGY:
COARE: Win rate of 70% for new partnerships/affiliates, developed new mission and vision statement, developing new brand.
International Ocean Film Festival: Broke all in-person records.Increased online attendance 56%, ticket sales by 68%, donations by 59%, and 35% increase in newsletter subscriptions.
In-house Marketing Experience
Accenture
Apollo Neuroscience
Apple
Avira (Now Part of NortonLifeLock Inc.)
BlackBerry
Cisco
23andMe
Providian Financial
Publix Super Markets
Yahoo!
Education
Bachelors of Science in Advertising, University of Florida, Gainesville, FL
MFA Equivalent in Copywriting, The Creative Circus, Atlanta, GA
Certificate in French Language, L’Université de Sorbonne a Paris, Paris, France
Advertising / Design Agency Experience
Cibo
Citron Haligman Bedecarre
Clear Ink
Collaborate
Darien and Kilburg
Doner
Foote Cone and Belding
Grey
Havas Worldwide
McCann Erickson
Michael Osborne Design
Motivate
OgilvyOne
Phillipe Becker Design
Publicis & Hal Riney
Swirl
Thompson Design Group
Ocean CONSERVATION EXPERIENCE
Aquarium of the Bay
COARE (Center for Oceanic Awareness Research and Education)
Fins Attached
Innoceana
International Ocean Film Festival
Lionfish University
The Marine Mammal Center
PADI Divemaster #406462
San Francisco Scuba Club
Shark Angels
Sustainable City Project
Awards and Press
ADDYS
Adweek
Archive
Creativity
Creativity Awards
How
IFC Media Labs Aware
National Comedy Convention (Comic Con) “People’s Choice” Award
Obies
Print Annual
Yahoo! Purple Cow Award