Geoff J Skigen

Bio

After decades of executing effective marketing and creative campaigns in the ad agency and in-house corporate marketing world, I’m committed to doing the greatest good for people and the planet.

I thrive at the intersection of mission-driven organizations committed to the health of our planet who value the power of marketing, branding, and storytelling. Specifically, startups, the Fortune 50-1000, NGOs, and nonprofits.

For more than 25 years, I’ve helped companies scale and grow successfully by distilling complex subject matter into strategic and effective campaigns that connect, engage, and impact a range of global audiences. I’m resourceful, tenacious, entrepreneurially minded, and lead by example.

My expertise supports the mission and vision of leadership while boosting trust and efficient collaboration for cross-functional teams. The result? Greater awareness, engagement, and ROI, via consistent, distinctive messaging, building brand equity across every market sector I’ve worked in. All while leading with kindness, empathy, and a collaborative spirit.

I’ve worked with numerous global ad agencies, tech companies, and several ocean conservation nonprofits on many successful global campaigns. Here’s a few career highlights:

ACCOMPLISHMENTS:

Accenture: Supported sales teams to deliver a win rate of 88% for $10M-$1B deals with compelling brand narratives and integrated campaigns for clients including Facebook, Hitachi, Cedars-Sinai, Nike, and others.

BlackBerry: Led creative for QNX Automotive launch into Software-Defined Vehicle Market, established brand voice, copy process, and copy style/guidelines for global messaging and integrated campaigns for cybersecurity and IoT products.

Citrix: Developed an engaging brand story for three distinct audiences to deliver an average time of 3:35 on their website.

Wente Vineyards: Lead brand marketing, strategy, and media effort for The Concerts at Wente Vineyards and sold 85% of the tickets during the worst recession since the Great Depression. Reservations at The Restaurant at Wente Vineyards increased 10%. Corporate Event bookings gained 11%.

NONPROFIT COMMUNICATIONS STRATEGY:

San Francisco Zoo: Saved 25% of the total media spend from waste. Developed a marketing plan, introduced creative strategy, creative process, and creative briefs. Led development and execution for integrated brand campaigns.

International Ocean Film Festival: Broke all in-person records. Increased online attendance 56%, ticket sales by 68%, donations by 59%, and 35% increase in newsletter subscriptions.

COARE: Win rate of 70% for new partnerships/affiliates, developed comprehensive brand strategy, assets, guidelines, and tagline.

 

In-house Marketing Experience

Accenture

Apollo Neuroscience

Apple

Avira (Now Part of NortonLifeLock Inc.)

BlackBerry

Cisco

23andMe

Providian Financial

Publix Super Markets

Yahoo!

 

Education

Bachelors of Science in Advertising, University of Florida, Gainesville, FL

MFA Equivalent in Copywriting, The Creative Circus, Atlanta, GA

Certificate in French Language, L’Université de Sorbonne a Paris, Paris, France

Advertising / Design Agency Experience

Cibo

Citron Haligman Bedecarre

Clear Ink

Collaborate

Darien and Kilburg

Doner

Foote Cone and Belding

Grey

Havas Worldwide

McCann Erickson

Michael Osborne Design

Motivate

OgilvyOne

Phillipe Becker Design

Publicis & Hal Riney

Swirl

Thompson Design Group

 

Ocean and Wildlife Conservation Experience

Aquarium of the Bay

Coare

Fins Attached

Innoceana

International Ocean Film Festival

Lionfish University

The Marine Mammal Center

PADI Divemaster #406462

San Francisco Scuba Club

San Francisco Zoo & Gardens

Shark Angels

Sustainable City Project

 

Awards and Press

ADDYS

Adweek

Archive

Creativity

Creativity Awards

How

IFC Media Labs Aware

National Comedy Convention (Comic Con) “People’s Choice” Award

Obies

Print

Print Annual

Yahoo! Purple Cow Award

 

 Testimonials