Lead Creative Direction, Copywriting, Brand Strategy, Art Direction. Create an engaging, interactive experience in a print medium. This campaign asked readers to find hidden toys in the illustration, circle them, and bring the ad to any store location for a discount.
This highly successful campaign engaged both adults and children so much; the toy stores received countless calls for hints. Customers raved about the campaign at the store level and brought the ad into stores for their discount. This campaign bolstered sales through the worst two Christmas seasons seen in decades. In addition, it was extended into children's placemats at select restaurants around the Bay Area and Lake Tahoe.