Client:

Annabelle Candy Company

Project:

Social Media

Challenge:

Lead Creative Direction, Brand Strategy, Copywriting and Content Development. Also monitored Facebook and Twitter presence for Big Hunk, Rocky Road, Look, Abba Zaba, and U-No, though most attention was spent on Big Hunk, their top seller.

Results:

Maintained 50,000 fans on Big Hunk page alone. This effort included one to one communication, crisis management twice a day, five days a week for nearly three years. Separate contest and promotions developed for Twitter and Facebook on a weekly basis.