Annabelle Candy Company


Annabelle Candy Company


Social Media


Lead Creative Direction, Brand Strategy, Copywriting and Content Development. Also monitored Facebook and Twitter presence for Big Hunk, Rocky Road, Look, Abba Zaba, and U-No, though most attention was spent on Big Hunk, their top seller.


Maintained 50,000 fans on Big Hunk page alone. This effort included one to one communication, crisis management twice a day, five days a week for nearly three years. Separate contest and promotions developed for Twitter and Facebook on a weekly basis.