Client:

Annabelle Candy Company

Project:

E-Commerce Web Site / Video Game

Challenge:

Lead Creative Direction, Brand Strategy, Copywriting and User Experience. Bring five aging, disparate candy bar brands with no advertising/branding legacy together under one roof. Make it fun, engaging and appeal to a teen and millennial audience that has never tried or even heard of any of the brands.

Result:

An engaging video game that rewards players with free candy and extended engagement with the brand.