Annabelle Candy Company
Client:
Annabelle Candy Company
Project:
E-Commerce Web Site / Video Game
Challenge:
Lead Creative Direction, Brand Strategy, Copywriting and User Experience. Bring five aging, disparate candy bar brands with no advertising/branding legacy together under one roof. Make it fun, engaging and appeal to a teen and millennial audience that has never tried or even heard of any of the brands.
Result:
An engaging video game that rewards players with free candy and extended engagement with the brand.
