Annabelle Candy Company


Annabelle Candy Company


E-Commerce Web Site / Video Game


Lead Creative Direction, Brand Strategy, Copywriting and User Experience. Bring five aging, disparate candy bar brands with no advertising/branding legacy together under one roof. Make it fun, engaging and appeal to a teen and millennial audience that has never tried or even heard of any of the brands.


An engaging video game that rewards players with free candy and extended engagement with the brand.

CPGGeoff SkigenWeb Site