Landing Page


Develop an engaging landing page that clearly communicated the new, evolved Citrix story to business leaders, technology decision makers, end users, and consumers alike. The site needs to serve as a bridge from the existing, aspirational advertising campaign to Citrix’s goals, products, and vision. Site traffic was driven by display advertising and social media.


The landing page was a vast improvement over the previous one. Users could digest the Citrix story in 30 seconds and walk away with enough information without being overwhelmed. 23,000 unique visits in the first 3 months, with an impressive average time on the site of 3:35. 14,435 were IT decision makers, 5,322 were Business decision makers, and 3,473 were general consumers.