CLIENT:

Citrix

PROJECT:

Landing Page

CHALLENGE:

Develop an engaging landing page that clearly communicated the new, evolved Citrix story to business leaders, technology decision makers, end users, and consumers alike. The site needs to serve as a bridge from the existing, aspirational advertising campaign to Citrix’s goals, products, and vision. Site traffic was driven by display advertising and social media.

RESULTS:

The landing page was a vast improvement over the previous one. Users could digest the Citrix story in 30 seconds and walk away with enough information without being overwhelmed. 23,000 unique visits in the first 3 months, with an impressive average time on the site of 3:35. 14,435 were IT decision makers, 5,322 were Business decision makers, and 3,473 were general consumers.