Diageo (Sterling Vineyards)
Self-Guided Winery Tour Signage
Lead Creative Direction and Copywriting. Sterling Vineyards is the flagship winery for Diageo. Their self-guided tour attracts nearly 200,000 people annually. Educate and engage visitors from around the world with varying degrees of wine knowledge about wine making and the history of wine. These informational signs tie in with the video portion of the tour.
By breaking the copy up, visitors could walk away enriched even if they only read a single paragraph or caption. Four educational videos and interactive kiosks were also executed for the tour. Top brass at Diageo hailed this as a successful brand immersive experience. 621 visitors on Trip Advisor awarded the tour an average of 4/5 stars. 692 reviewers on Yelp gave it 3.5/5 stars.