Marin Agricultural Land Trust
Client:
Marin Agricultural Land Trust
Project:
Challenge:
Lead Creative Direction, Brand Strategy and Copywriting. M.A.L.T. is a non-profit most people haven’t heard of. It is committed to preserving small local farms, keeping independent farmers employed and on their land, and preserving what is known as the “view shed.” The goal of this campaign was to drive awareness, rally support and drive financial donations.
Results:
This campaign creatively and efficiently streamlined a lot of information into a concise message that could connect with people unaware of the depth of the issues M.A.L.T. deals with.
