Lead Creative Direction, Brand Strategy, Copywriting and Media Strategy. The hipsters came to Medjool after 10 PM to party but rarely dined there. This campaign persuaded the audience to dine and party at Medjool. The food centric campaign targeted Bay Area foodies.
Despite one of the four ads being pulled by 7x7 for being to risqué, web traffic increased by 30%, and Open Table hipster reservations spiked 25%. The food centric campaign won a few national awards from the Creativity Awards.