Client:

Securifi

Project:

Web Site

Challenge:

Securifi is an unknown overseas B2B consumer technology company with an unknown line of Wi-Fi routers pivoting to becoming a B2C company in America. With a shoestring budget they asked me to help them break into the U.S. market with a brand video to accompany their sales page on Amazon.com in an effort to boost sales 15%. The video needed to cover the technical capabilities their routers have in a way their audience, the technologically challenged over 40 market could digest. It also needed to be fun, engaging and deliver on the new brand voice I developed. Most consumer tech brand videos are boring and uninspired. This was an opportunity to create something entertaining, memorable and inspire the target to set up their own Wi-Fi mesh network and introduce them to smart home automation.

Results:

The web site tells the Securifi story from the perspective of the not so tech savvy consumer. It immediately puts them at ease and distills the technology into a story the audience can understand and feel empowered to transform their house into a Wi-Fi connected home.