Lead Creative Direction, Brand Strategy and Copywriting. Generate awareness and traffic to the property across several business lines. Generate awareness that wine country isn't limited to Napa and Sonoma. Persuade multiple target audiences that Wente Vineyards is a true wine country destination with a variety of activities to enjoy for the day. Target audiences included brides, corporate planners, golfers, diners, concert fans, locals and tourists.
The Concerts at Wente Vineyards sold 85% of the tickets in the midst of the worst recession since the Great Depression. Reservations at The Restaurant at Wente Vineyards increased 10%. Corporate Event bookings gained 11%. Creatively, the brand was revamped and offered consistency across all media channels.