Annabelle Candy Company


Annabelle Candy Company


Sports Arena Video


Lead Creative Direction, Copywriting, Animation Production and Editorial oversight. This video ran on the Jumbotron inside Haas Pavilion, the sports arena home to the Cal Bears Men's and Women's Basketball teams. It was executed on a shoestring budget and was part of Annabelle's existing sponsorship of the Cal Bears Football and Basketball teams.


Generated awareness to tens of thousands in target demographic and tied in with print, online and social media effort that lead to 50,000 new Facebook likes in 4 days.